Very few companies have done what Orvis has been able to do; founded in 1856 as a top quality rod and fly fishing outfitter. Orvis has upheld that position without compromise through various economic upheavals. Orvis has maintained their traditional quality values while being on the forefront of fly fishing innovation for over a 150 years. The original Battenkill set new standards for fly fishing reel design. In 1989, Tom Peters, author of In Search of Excellence, named the Orvis fly rod one of the five best products made in the United States in the 1980s. The Helios rod of 3 years ago won every major fly rod award offered, Orvis continues leading. Still a family owned business, not a corporate subsidiary, their reputation remains the same.
In recent years Orvis has found ways to trickle down their technology into expanded products. It has allowed the Orvis quality and precision to be available at lower prices than ever before. Orvis is a lasting value like no other.